The Visual Identity for Marble Slab Creamery is bright with a contemporary and organic look. Marble Slab Creamery is known for their premium ice cream. This identity creates a brand that is both playful and modern; the wordmark appears within a square to reflect the ice cream being served off the slab and shaped into a scoop.
Midnight Tea is a fictitious tea brand, with flavours typically used to aid in relaxation and sleep, such as chamomile, lavender and honey lemon. The illustrative design is inspired by Saul Bass’ hand-drawn geometric style. The project has been expanded upon to include full packaging and print ads.
INDY: Short for indecision. Most people aren’t aware that being indecisive is potentially a symptom of a mental health condition. It could lead to anxiety, worry, regret, shame and negatively impact one’s everyday life.
Creating a game of questions that engage with the audience will encourage them to become more comfortable with decision making. Practice makes perfect; the more you do it, the more confident you’ll become.
INDY has two expansion packs: deep-thinking questions and simple abstract questions. Inside you’ll find the original multiple choice pack. How to win? The one with the most questions answered under a minute, wins. INDY comes with a sand timer to help track your timing.
