DollyCon is an event celebrating all things Dolly Parton. This convention offers exclusive promotional items and also features commemorative postcards and stamps. Social media platforms will encourage fans to promote DollyCon while participating in prompts focused on acts of kindness using the hashtags #WWDD (What Would Dolly Do?) and #DollyCon2023 for a chance to win an all-expenses paid trip to the event.
For this project, SunRype’s older line of products were incorporated and modernized, reflecting the new logo design. The approach involved a blend of photography and tiny graphics, intending to appeal to their current demographic while pulling in younger new loyal consumers.
A positive spin on thrift shopping while also considering its environmental benefits. The target demographic consisted of young low-income families with children. The focus was to remove the negative stigma and shame that sometimes comes from having to shop used instead of willingly choosing to do so.
