The Schreiber Railway Museum was situated downtown Schreiber, Ontario for over 20 years before it was relocated to the highway and added to the newly built Discovery Centre.
However, it’s never had it’s own identity and is lacking on the marketing front. By creating a visual identity, branding and marketing the new building, the goal is to increase tourism industry in Schreiber and bring awareness to the rich history the town holds.
This project was focused on a local business in Sudbury, Ontario that could benefit from a creative and effecting advertising campaign. The goal was to help bolster business and regain loyalty from their customers prior to the pandemic.
This was done through the use of outdoor, digital, and direct advertising and by an abundance of bagel puns!
The task for this project was to choose product packaging that could use a redesign, either functionally or aesthetically. Pringles was in need of a container that is more accessible to the chips at the bottom of the tube.
Solution: Create a fully cardboard package with a flat edge to lay on and a pull-out tray to reveal the chips.