Deluxe has been a staple in the Sudbury community for over 60 years. Teens and young adults aren’t going out to sit down-restaurants anymore and now is the time to bring old trends back! Keeping their classic red and adding a checkered pattern to bring more of a retro feel. With low prices, great food, and a new atmosphere they’re sure to be buzzing!
Introducing this new but similar style to the branding increases traffic and reminds people why quality and service is important. Developing an Instagram platform will help the business bring in a younger audience, broadening their existing demographic.
Using a bright palette, eye-catching illustrations, and bold text to represent the brand’s skater-like energy and audience. Focusing on younger kids and teens, I wanted to keep the illustrations simple and easy to understand.
People need motivation! Hobby Hop is a tool for people to expand on their hobbies or get into new ones. People can share their projects with others and receive points on their profiles. These points will help users level up and get discounts on future projects.
Giving people the tools and guidance to create new projects will allow them the motivation, inspiration, and dedication that can translate into their day-to-day life. Starting is the hardest part, but having fun can become a healthy habit with Hobby Hop!
