Marianna
Castellanos
Indis Tales is a psychology-informed children’s storytelling project centered on emotional development and mental well-being. At its core is Indi, an evolving character that appears in different symbolic forms to represent how feelings grow, shift, and are experienced by children. Grounded in research on early childhood emotional development, Indis Tales combines educational insight with playful design to help children recognize, understand, and navigate their emotions in a way that feels safe and accessible.
When Feelings grow Big is a storytelling and activity book that helps children explore emotions through a gentle narrative, interactive activities, and a parent guide. Plush versions of Indi extend the experience into a comforting, tactile form.
Traxx is a mobile app designed to support dirt bikers through ride tracking, bike care, and problem-solving tools. It focuses on building confidence, safety, and learning both on and off the trail.
The app features bike registration with maintenance tracking, a ride map that logs routes and performance, and a photo-based part finder to identify issues and locate replacements. Together, these tools create a connected system that helps riders stay informed, prepared, and in control.
This project has been developed for an active construction company based in Panama City. The goal was to design a bold, professional logo and visual identity system that clearly communicates reliability and technical expertise.
The final identity uses strong, angular forms and a high-contrast blue and yellow palette to convey stability, trust, and visibility, while remaining flexible across business cards, letterheads, and other corporate and onsite materials.
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