Mansi
Thanki
This project involved creating a visual identity for Paw Point, a brand focused on pet care and comfort. The design approach was centred around warmth, trust, and friendliness to reflect the emotional bond between pets and their owners. Soft shapes, playful elements, and a balanced colour palette were used to create a welcoming and approachable look. Typography was kept clean and readable to ensure clarity across different applications. Overall, the goal was to design a brand that feels caring, reliable, and visually engaging while appealing to pet lovers.
This project involved designing a brand identity for Dreamy Delight, a dessert-based concept that emphasizes sweetness, joy, and indulgence. The visual direction focused on creating a soft, dreamy aesthetic using pastel colours, smooth gradients, and elegant typography. The design aims to evoke a sense of lightness and fantasy, making the brand feel inviting and delightful. Attention was given to creating a cohesive look that enhances the product appeal while maintaining a modern and stylish feel. The final outcome reflects a playful yet refined identity that attracts a youthful audience.
This project involved developing an advertising campaign for Hawaiian Tropic that highlights both sun protection and a vibrant lifestyle. Instead of presenting sunscreen as a purely functional product, the visuals were designed to communicate warmth, relaxation, and enjoyment. Bright tropical colors, clean layouts, and strong product placement were used to keep the brand as the main focus while enhancing its lifestyle appeal. The campaign aims to make sunscreen feel like an essential part of a fun, everyday routine. Overall, the design balances functionality with an aspirational, sun-soaked experience.
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