Gabrielle
Schroeder
Using different colour complementary to portray the product in a pop art style. It was created to be eye catching in what is normally a clean white space. It is a style not commonly used in the technology industry as such would stand out from the rest.
This is targeting teens to young adults, those that take the bus and long travel to schools, or work. An ad champaign those that love music, art and enjoy things that are different and eye catching but also durable and high quality.
This campaign is for the UCanada website that sells Canadian products. This specific campaign was made for new mothers/fathers and to promote upcoming promotion on stuffed animals. The campaign was called “A Friend For Life.” As a call to the soft friend that waits for you in your crib on the day you were born. It was made to call to young and expecting parents and there memories they have of there childhood toys and the joy they bring.
An Awareness Campaign meant to being foreword the feeling of a glacier made of trash and the micro plastics that it puts into our water system. The name calling to the MICRO plastics and the MASS of garbage in the ocean. This campaign is to target young adults to spread the amount of damage done to the ocean by the past and what can be done to help.
The cute yet somewhat gruesome illustrations are used to garner your attention and lower your guard until the connection clicks.
Not your type? There's more fish in the sea.