Fabiana
Gonzales
This project explores a refreshed packaging system for NÜTRL, a vodka soda brand known for its clean ingredients and minimalist aesthetic. The objective was to introduce a more playful and engaging visual identity while preserving the brand’s core simplicity. The concept was developed as a flexible system that can adapt across multiple flavors, using fruit-inspired visuals and fluid, poolside references to create a cohesive yet varied look.
While the watermelon flavor served as the primary exploration, the design approach extends seamlessly to a broader range of flavors, enhancing the brand’s seasonal appeal and overall shelf presence.
This project focused on redesigning the packaging for a Wildcraft face lotion, with the goal of enhancing both functionality and visual appeal. The process began with sketching and exploring multiple structural concepts, leading to the development of a two-piece package that opens like a flower. This form was designed to create a more engaging and intuitive user experience. This form was designed to create a more engaging and intuitive user experience. A clean and cohesive visual identity was developed alongside the structure, incorporating botanical elements such as lavender and chamomile to reflect the product’s natural ingredients.
The final design was printed, assembled, and photographed as a prototype to evaluate its effectiveness in a real-world context, ensuring both aesthetic quality and practical usability.
This project focused on redesigning the logo, visual identity, and website for Whiskers, a cat adoption centre in Greater Sudbury. The goal was to create a cohesive, welcoming, and timeless brand that better reflects its mission. Research revealed that the existing identity felt outdated and lacked emotional connection.
Guided by the core values of rescue, rehome, and care, the new design direction was developed through concept exploration and moodboarding, resulting in a modern, approachable, and unified brand experience across both print and digital platforms.
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