Santa Cruz skateboards are known for their surreal deck designs. This project aimed to create multiple design concepts that could be adapted by Santa Cruz. I chose to combine natural and biological elements for my designs to create a unique and vibrant composition. Further development of this project includes merchandise such as apparel and accessories.
GoPlay is a mobile application designed to help parents register their children for local sports/activity camps. It can be difficult to discover new and unique opportunities for your children. GoPlay allows you to search and sign-up for local camps and support local businesses.
The goal of this project was to develop a new brand identity for an existing local or regional business. Everything from a new logo, color palette, stationary, merchandise, way-finding, etc had to be developed and remain consistent throughout.
The current visual identity of the North Bay Golf & Country Club struggles in areas of distinctiveness and adaptability. This new take on their visual identity system will help in areas where their current identity is lacking and provide a fresh new look while representing their company strengths and values.
