Varun
Preet
Singh
This campaign for Haldiram’s Hyderabadi Biryani Masala focuses on creating a consistent and culturally rich visual identity that highlights the authenticity of Indian flavors. The goal is to ensure brand consistency while maintaining a premium appeal.
The design uses intricate patterns inspired by Indian heritage and a warm, earthy color palette to reflect the richness of Hyderabadi cuisine. A top-view biryani illustration serves as the focal point, showcasing key ingredients and enhancing authenticity. The classic serif and elegant script typography add a handcrafted, premium touch.
This campaign includes packaging, promotional posters, and marketing materials, ensuring a cohesive and engaging brand presence while effectively communicating the quality and tradition behind the product
This new visual identity for the Sudbury Wolves focuses on modernity, simplicity, and brand recognition. The redesigned logo reimagines the team’s iconic wolf in a sleek, minimalist style, forming an “S” shape that symbolizes both Sudbury and strength.
The monochromatic blue color scheme maintains the team’s heritage while enhancing versatility across various applications, from jerseys to digital media. The geometric yet organic form of the wolf conveys a balance of aggression and elegance, making it a timeless mark for the franchise.
This updated identity ensures strong brand consistency while offering a bold, recognizable look that connects with both long-time fans and new audiences.
To bring Chilli Noodles to market, this conceptual branding project included a recipe poster, sauce bottle, and promotional booth. Designed to serve both as a marketing tool and an invitation to explore bold flavors, the project encourages home cooking with the signature Chilli Noodle Sauce while also creating an engaging street-food-inspired experience. With cohesive visual elements tying together the packaging, promotional materials, and immersive booth design, this project offers a fun and dynamic way to bring spice lovers into the world of Chilli Noodles.
