Jadyn-Lee
Marcoux
Northern Ontario is home to diverse mushrooms, yet many travellers are unaware of their ecological importance, safe foraging practices, or potential dangers. This campaign raises awareness through detailed yet playful illustrations that balance education with adventure. A series of illustrated postcards, an educational calendar, and mushroom-themed merchandise engage audiences while promoting conservation. By blending creativity with education, the campaign inspires curiosity and appreciation for local fungi.
One of the biggest challenges was balancing accuracy with an engaging and accessible visual style. The illustrations needed to be detailed enough for easy identification while maintaining a playful and adventurous aesthetic that stood out from traditional scientific renderings. The campaign also had to present educational content in a clear and exciting way for a wide audience.
By blending creativity with education, this campaign successfully encouraged Canadians to explore Ontario’s landscapes while learning about local fungi. The combination of hand-crafted illustrations, engaging materials, and informative messaging made this an impactful initiative that not only increased awareness but also inspired curiosity and appreciation for Northern Ontario’s biodiversity.
This Subaru rebrand modernizes its visual identity while preserving the brand’s heritage. The redesigned emblem enhances clarity, balance, and adaptability across digital, print, and vehicle branding. A contemporary typeface and refined colour palette reinforce Subaru’s reliability and boldness, with a shift to a metallic Pantone finish for added sophistication. Scalability was a key focus, ensuring seamless application across all mediums. The result is a refined yet timeless identity that strengthens Subaru’s presence in the modern automotive landscape.
A primary focus was redesigning the emblem to stand out among competitors while maintaining the integrity of the original logo. The new mark needed to work effectively in both horizontal and stacked formats, ensuring clarity and visual balance at any scale. Negative space was used strategically to introduce depth and dimension, resulting in a sleek, modern aesthetic that remained simple yet distinctive.
Beyond the emblem, the rebrand extended to typography and colour. A contemporary, legible typeface was chosen to reinforce Subaru’s identity—modern, reliable, and bold. The colour palette remained true to the brand, with Pantone-approved hues ensuring consistency across print and digital applications. A shift from the traditional silver to a metallic Pantone finish added sophistication and depth, enhancing the logo’s dimensionality across various mediums.
This project developed a bold visual identity for a sex education magazine by Stag Shop, balancing playful design with informative content. A key challenge was creating an engaging yet sophisticated title treatment using the curvy, 70s-inspired Gastromond typeface with a hidden visual element. The vibrant colour palette—cyan, yellow, and magenta—energized the design while reinforcing its fun yet educational tone. Inclusivity was a priority, ensuring diverse representation in both content and imagery. The final magazine is visually striking, accessible, and informative, making sexual wellness education engaging and approachable.
Colour plays a crucial role in the visual language. Inspired by bold '70s palettes, the magazine used cyan, yellow, and magenta as primary colours, creating a vibrant, cohesive experience that energizes the reader. These bright hues give each page a lively, engaging feel, reinforcing the magazine’s fun yet informative approach to sexual education.
The final product is a visually captivating magazine that educates while entertaining. With its bright colours, inclusive content, and dynamic design, the magazine offers a fun and engaging experience that also provides valuable education on sexual wellness.
