Caio
Higa
The Dynamic Earth logo weaves Sudbury’s iconic Big Nickel into the negative space of the letter “D” and embeds the Superstack smokestacks within the “E,” directly honoring the city’s mining heritage and industrial transformation. The layered “D” and “E” structure mirrors Earth’s interconnected systems, with proportions rooted in the Big Nickel’s dimensions for visual harmony.
The design’s balanced geometry and intuitive structure foster clarity, ensuring immediate recognition across educational materials, wayfinding systems, and global outreach campaigns. Its modularity allows seamless adaptation to evolving technologies, from augmented reality exhibits to minimalist merchandise.
The rebrand centers on orange to symbolize energy, reliability, and a revitalized transit identity. The logomark’s “G” is crafted as a journey: a bold starting point curves into an open arc, visually capturing movement from origin to destination. Clean, bold typography ensures clarity across routes, schedules, and bilingual materials, reducing confusion for riders.
High-contrast visuals and minimalist layouts prioritize accessibility for seniors, newcomers, and daily commuters. Together, these elements modernize GOVA as a cohesive system, emphasizing seamless connectivity and trust for Sudbury’s evolving community.
For this project, we were tasked with creating a magazine that followed a concept of our choosing. I developed Parcel Design Magazine, a publication focused on design and culture.
The cover features a bold, high-contrast aesthetic with a structured grid system, dynamic typography, and a striking duotone treatment. The overall design reflects a modern and experimental approach to editorial layouts while maintaining strong readability and visual impact.
