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Davide Dorigo

Puzzled by that thing I’m wearing? It’s collaboration, and it’s a fundamental part of graphic design. If you’re going to solve a communication problem, you can’t stay in your own head—we can only get the full picture by working together.

Società Caruso rebrand

Hats:

Branding

The Società Caruso, an Italian social club in Sudbury’s West End, has operated for over 70 years without ever establishing a cohesive visual identity. My brand proposal positions the club as an upscale events venue while honouring the Caruso’s roots.

In addition to being culturally authentic, the various brand elements help set the Caruso apart from its competitors: where many local businesses use the Italian flag colours in their branding, the Caruso palette features a deep azure, the country’s other traditional colour. Meanwhile, the logo is inspired by the calligraphy in old letters sent from Italy, giving it a unique character that immediately stands out from generic script typefaces.

In application, the identity is spare and formal. Vintage type and engravings—a maple branch for Canada and an olive for Italy—add a touch of elegance and Old World charm. As the Società is not-for-profit, collateral is inexpensive to produce and maximally useful in regular operations.

Società Caruso rebrand

The Società Caruso, an Italian social club in Sudbury’s West End, has operated for over 70 years without ever establishing a cohesive visual identity. My brand proposal positions the club as an upscale events venue while honouring the Caruso’s roots.

Saving the Boreal

Hats:

Web design

Illustration

Information design

The boreal region of Canada is the world’s largest intact wilderness, but awareness of its importance is lacking. Saving the Boreal was designed primarily as an educational resource to introduce young Canadians to the issue and outline steps they can take to get involved with conservation efforts.

The user is encouraged to progress through the site using navigation links at the bottom of each page. The last page gives suggestions for further action, including a form that allows the user to immediately forward a letter to their MP, as well as links to share the site on social media.

Saving the Boreal

The boreal region of Canada is the world’s largest intact wilderness, but awareness of its importance is lacking. Saving the Boreal was designed primarily as an educational resource to introduce young Canadians to the issue and outline steps they can take to get involved with conservation efforts.

It’s Cold Outside and there’s Nothing* To Do

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Print Design

Copywriting

Motion graphics

Greater Sudbury is a hub for winter fun, but with the city and Sudbury Tourism mainly targeting outdoor recreation enthusiasts with their activity guides, I saw an opportunity to reach out to a more skeptical and frigophobic audience.

It’s Cold Outside and there’s Nothing* To Do ent-ices readers to get out and try something new with playful photography, typography and copywriting. The snowflake asterisk exemplifies the humorous tone of the guide: it gives the name an ironic twist, indicating (as the rear cover confirms) that there is in fact a lot to do during the colder months.

A series of short video ads and promotional social media accounts were envisioned to supplement the guide. Users can follow It’s Cold Outside on Instagram and Facebook to learn about seasonal events and activities happening in the community.

It’s Cold Outside and there’s Nothing* To Do

Greater Sudbury is a hub for winter fun, but with the city and Sudbury Tourism mainly targeting outdoor recreation enthusiasts with their activity guides, I saw an opportunity to reach out to a more skeptical and frigophobic audience.

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