Cristina
Cromeyer
because my designs are
more than just pictures
As the Juan Valdez company gained market value, the burlap-stamped logo presented legibility issues, printing problems and a lack of connection to the urban audience.
The rebrand includes a refined logo which solves the reproduction issues, while keeping the tradition and recognition of the Juan Valdez character.
As well the branded applications present a more contemporary look. Additionally diagonal lines are used to represent the sash.
Kidi Box was created to tackle the issue of technology affecting the fine motor skills of children. This subscription box contains 4-5 activities promote the development of fine motor skill.
Parents will be given all the materials needed, plus a guide which both explains each activity and how it will benefit the development of their child.
Additionally, carried through to the design of an annual report to educate shareholders and sponsors on the benefits to potentially investing in the Kidi Box brand.
The guitar pick variety pack targets individuals who are learning to play guitar, or want more insight on the different guitar picks available.
The small size package offers three different widths plus a description of their usage.
Additionally, the point-of-purchase display is small enough to be placed on counters at the payment area to encourage customers to purchase.
