Sky
Manitowabi
A land just for pets? Count me in! The theme for this re-branding was to bring more life and energy into the pet industry. Too often I see pet stores becoming too corporate or too bland. A pet store should be a magical utopia for all animals, and an even more magical place where you can meet and bring home your first pet creating wonderful core memories in a fresh nature-filled environment. After all, pets are born to roam!
The logo features a white bunny that wears a crown to honour the unconditional loyalty of all animals. The colours chosen are to reflect the natural wonder of our planet, the green symbolises the lush vibrant abundance of life and has a friendly contrast that brings out the importance of being eco-conscious into the brand.
Who doesn’t like a little storytelling in advertisements? This ad is meant for all our pet lovers (cat lovers to be precise) because pets deserve to be spoiled! The challenge for this project was to be fully illustrated and given unforgettable taglines. Working with different shapes, and a learned how to use the unique tools illustrator had to offer.
A personal challenge for myself was to only use mostly colour for each poster which helped me gain better grasp on colour. This was designed using only Adobe illustrator and laid out in InDesign. Would you be persuaded by the abundance of cuteness?
Dior’s makeup lines needed a little shake, with a little bit of whimsy and wishing upon a star, I introduce you to Starry Renaissance makeup line! Renaissance means “rebirth” which exactly represents how beauty can transform and elevate identity. Paired with celestial themes creates dreamlike luxury and symbolises the infinite nature of beauty.
Using refined serif fonts to keep in touch with Dior’s sophistication and a colour palette contrast from midnight blue to gold accents creates a newer, bolder feel to Dior’s traditional minimalist designs as it reinterprets Dior’s legacy of timeless elegance through a celestial artistic lens.
Not your type? There's more fish in the sea.