Alexie
Duchaine
This project involved the development of a cohesive visual identity system for Plaza Bowl, with the primary objective of revitalizing its presence within the Sudbury community. Increased visibility and attractiveness were all considered when creating the primary logo, and the bright red colour palette was intentionally selected to evoke a sense of energy, movement and excitement. Through the creation of bold, eye-catching visuals, this rebrand enhances Plaza Bowl’s ability to stand out within the local landscape and attract attention from a wider audience.
This Snapple redesign project draws inspiration from minimalist and modernist style illustration, while still keeping the fun and bright qualities of the original packaging. The almost monochromatic colour palettes for each label variation ensures that each bottle is easy to identify while also creating a unique personality for each flavour. An banner motion graphic was also created to introduce the new package designs in a fun and exciting way. Overall, this redesign aims to present Snapple as a more vibrant and visually appealing product, enhancing it’s shelf presence and attracting more consumer attention.
The Art Gallery of Sudbury, or AGS, is the leading public art gallery in the Sudbury era, and is dedicated to promoting artists’ voices and experiences through exhibitions and cultural experiences. A cohesive visual identity and website system was crafted to not only reflect a contemporary audience, but ensure accessibility to all.
The updated visual identity emphasizes a modern aesthetic while mainting clarity and accessibility. A key priority was creating an intuitive, easy-to-nativage website structure that enhances user experience and draws in a wider audience. Overall, the redesign presents a cohesive and approachable brand that is both visually refined and easy to understand.
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