The meat and poultry industries are introducing additives that have negative affects on our health. The convenience of factory-farmed meat is impacting our bodies and transforming animal genes for future generations.
Meat Your Butcher shows the benefits of buying your meat directly from a local source, as well as the downsides of sourcing products from a large retailer.
The campaign is not only informative but bridges the gap between consumers and businesses. This ensures that consumers have the tools to find a butcher that’s right for them, while also connecting butchers with a their audience.
Meat Your Butcher hopes to change your perspective on sourcing your meat locally instead of buying meat from a retailer.