There has always been a social stigma that comes with building your own computer; that you need to be an engineer or a computer technician. Yet the process of building one is fairly easy with a little knowledge, and some determination.
In order to solve this computer-building dilemma, I created a company called Bot.
The purpose of Bot is to market a customizable personal computer building kit, that makes the entire process comprehensive and cheaper than buying a pre-built machine from an electronic retailer.
The brand itself, which is a happy, smiling robot, is friendly and approachable to all age groups.
All in all, Bot has truly shattered the stigma around PC building, and has made people realize how fun and rewarding constructing your own machine can be.