Creative Direction
Melanie is an interdisciplinary creative who is constantly exploring new mediums, both tangible and digital. As a designer, she heavily focuses on the research and exploration portion of any project, emphasizing meaning and creating more profound values for every design.
Melanie is an interdisciplinary creative who is constantly exploring new mediums, both tangible and digital. As a designer, she heavily focuses on the research and exploration portion of any project, emphasizing meaning and creating more profound values for every design.
Where skin care meets minimalism.
The rise of popularity in the skincare industry has drastically increased the number of products on the market, making it more difficult than ever to know what is good for your skin. A buyers uncertainty rises due to everyone's differences in skin types, texture and ingredients needed. Basics' goal is to ease stress and confusion by creating a personalized product collection using CeraVe products, developed and certified by dermatologists. The brand uses a system of icons to represent the complexity of skincare in a simple, easily digestible way.
Where team spirit meets strength.
In my opinion, every sports team deserves a powerful logo they can wear and play for with pride. This ideology inspired the rebrand for Azild's local minor hockey team, the Rayside-Balfour Tigers. This concept focuses on solving challenges their brand and logo currently experience, like adaptability and consistency. Simplifying their current mascot with a new angular style now helps communicate strength and confidence without being unduly aggressive.
Where progressive architecture meets print.
Abstract Beginnings is a typography exploration booklet about the evolution of playgrounds and their potential for children's critical thinking development. This book explores Isamu Noguchi's architectural efforts to create non-directive play structures before society established the term. This study examines the history of playgrounds, their evolution and safety, Noguchi's career and his work being realized and enjoyed by many.