Creative Direction
Jasmine is a dynamic graphic designer in the making after having studied its many sectors at Cambrian College. Over the past three years, she has developed a fondness for anything branding, illustration and layout. She believes there is a unique approach to each problem, and nothing is ever too far out of the box because outside of the box is where design belongs.
Jasmine is a dynamic graphic designer in the making after having studied its many sectors at Cambrian College. Over the past three years, she has developed a fondness for anything branding, illustration and layout. She believes there is a unique approach to each problem, and nothing is ever too far out of the box because outside of the box is where design belongs.
Where establishment meets consistency.
Gold Bond is in need of a concrete, strong and timeless identity that will secure their place at the top of the medicated products industry. Their visual identity and overall look is outdated, fails to stand out against competitive brands, and lacks consisitency. The new identity combines a simplified “Gold Bond” logotype with a memorable crown visual to create a clean, fresh and dominant look.
Where activism meets realism.
2020 was a year of hardships, and in times of hardships positivity is well needed. I designed this full 2020 calendar design with the hopes of creating something small but positive, to help spread a little bit of happiness. I chose to design my calendar based on strong and empowering women from any and all fields that are inspirational to me and millions of others.
Where animal rights meet modernism.
Be Their Voice is an awareness campaign that showcases information about the cosmetic pet surgeries that are still legal in Canada in hopes to discourage pet owners to get them done. The ultimate objective behind the brand and campaign is to have this information be readily available to pet owners and essentially become common sense for people not to have the surgeries done. The problem is that people don’t really know or understand the procedures and the information available online is often intimidating. This brand will offer a collective of all you need to know about pet cosmetic surgeries and showcase this information in a clear, concise, and friendly way.
